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| "To Be" by Police - a Mavive fragrance |
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| Spices in the window of Antica Drogheria Mascari - Ruga degli Spezieri (Street of the Spice-makers) |
The creation of perfumes and cosmetics was considered an art performed by Venetian spezieri, or spice-makers, who, according to Giancarlo Ottolini, were "part alchemists and part physicians who had a sound knowledge of chemistry, herbal medicine and the numerous ingredients (and their properties) that were available at the time."
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| Pino Silvestre - Mavive |
"The reprint of Secreti Nobilissimi dell'Arte Profumatoria coincides with the 25th anniversary of Mavive and with the 112 years of the Vidal family's involvement in the perfumery industry: Secreti Nobilisimi is a testament to the values that have inspired the history of cosmetics since its inception.
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| Pal Zileri - Mavive |
In Technical Notes on the Formulae in Secreti Nobilissimi, Giancarlo Ottolini writes:
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...Venetian women took great care in making their faces fair-skinned, in the bright colouring of their hair and lips, and in the appearance of their teeth; they used mouthwashes, removed their body-hair, applied make-up to their eyes, and were particularly fond of perfumes.
...It is worth noting that, in 1488, the Republic of Venice already protected and defined as an art the work and products of the saoneri (soap makers), an activity that later became increasingly widespread within the personal care, perfumery, and cosmetics fields.
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| Photo: Venezia Ti Amo |
Back to Secreti Nobilissimi. In a section titled, Published Secrets: An Oxymoron, Anna Messinis writes:
Venice is one of the cities that revived the perfume culture in the West: its trade with the East enabled it to import important raw materials along with the technical knowledge needed to use them.
One ingredient that Rosetti, the author of Noble Secrets, lists in 36 recipes is called ambracan, which is a bilious secretion made from the intestines of sperm whales, dolphins, and porpoises. Now, just where do you get whale bile?
In the 16th Century, Venice was the Italian capital of the publishing industry, and self-improvement was all the rage. Books were printed containing tips on how to obtain snow-white teeth, how to achieve a face without blemishes, how to get rid of freckles, how to make the face fair and splendid, and how to dye one's hair blond, an activity that made Venetian women renowned the world over.
Messinis continues:
"Between the 17th and 18th centuries, the art of perfumery spread from Venice to the rest of Europe, particularly France and Germany. Throughout this region, there is ample evidence in the sciences, arts, and crafts of the Venetian influence. It is not by accident that in 1709, Giovanni Maria Farina and his brother, Giovanni Battista -- grandsons of the Venetian perfumer, Caterina Gennari -- created Eau de Cologne. As this book clearly shows, history informs us that Venice continued to be a fundamental reference point for culture and knowledge, which included the art of perfumery, a veritable crossroad for commercial interests and trade that still echoes down to this day."
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| 1920s Eau de Cologne Bruno Storp |
Museo di Palazzo Mocenigo
e Centro Studi di Storia del Tessuto e del Costume
Santa Croce, 1992
30125 Venezia
ATTENTION: THE MUSEUM AT PALAZZO MOCENIGO WILL BE CLOSED FOR RESTORATION FROM JANUARY 15, 2013 UNTIL MAY 2013.
Ciao from Venezia,
#VeniceBooks
Cat Bauer
Venetian Cat - The Venice Blog


































